Once upon a time — sometime in the 1600s, to be more exact — a group of people figured out that when you put sliced potatoes in boiling oil, they taste really fucking good.
Over the years, love for the fried potato grew and grew and grew. Accessibility became widespread thanks to the emergence of the “frites stand” — vendors selling frites for takeaway.
One stand in particular rose above the rest. So much so that people traveled many, many hours to visit — even though there were many, many other stands much closer by.
This is a tale about hype culture.
Read More